Do White Label Vape Oils Really Outsell Other Cannabis Products?

The cannabis marketplace has evolved quickly, and white label manufacturing has become one of the industry’s strongest growth drivers. For dispensaries and brands, white labeling offers a way to bring products to market without the heavy lift of running their own cultivation or extraction facilities. But when it comes to vape oils compared to other white label categories—like edibles, beverages, or topicals—do vape oils actually sell better?

Why Vape Oils Stand Out

Vape products are among the most widely purchased cannabis categories in both recreational and medical markets. According to data from Headset and BDSA, vape cartridges and disposable pens consistently account for 20–25% of sales in mature markets such as California, Nevada, and Colorado. The format’s convenience, discretion, and portability make it appealing to a broad consumer base, especially younger demographics.

For dispensaries, white label vape oils are attractive because:

They allow for quick turnaround of branded products.
Hardware compatibility is relatively standardized (510-thread batteries, disposables).
They have higher repeat purchase rates compared to novelty categories like edibles.

This makes vape oils one of the most common entry points for dispensaries and retailers building their own brand portfolios.

The Competition from Other Categories

While white label vape oils sell well, they don’t always outperform other categories across the board. In certain markets, edibles and beverages are catching up or even surpassing vape oils in growth rates. Consumer surveys show that wellness-focused shoppers often lean toward non-inhalable formats. For example, CBD-infused gummies and THC beverages are increasingly popular with older adults or new consumers who are wary of vaping due to lung health concerns.

Additionally, product innovation in gummies and infused drinks has surged. These formats allow brands to experiment with flavors, wellness blends, and low-dose options that appeal to mainstream retail shelves outside of dispensaries. White label partners in the beverage space, for instance, often pitch the crossover potential into grocery, hospitality, or fitness markets—territory vape oils cannot easily access.

The Trust Factor

Another consideration is consumer trust. Vape products faced significant scrutiny during the 2019 “vape crisis,” when illicit cartridges were linked to lung injuries. While the legal market has recovered with stronger testing standards, some consumers remain cautious. By contrast, edibles and beverages tend to carry fewer stigmas, giving them a reputational edge in certain demographics.

The Verdict

White label vape oils remain a top-selling product category for dispensaries, thanks to their accessibility, convenience, and established consumer base. However, they don’t universally outsell all other white label products. Edibles and beverages—especially gummies and infused drinks—are increasingly competitive due to their mainstream appeal and broader acceptance among wellness-minded consumers.

For dispensaries deciding where to invest, the smarter approach is diversification. Carrying a mix of white label vape oils alongside edibles, beverages, and topicals ensures coverage across different consumer segments. Vape oils may deliver the steady repeat sales, but edibles and beverages often provide the growth potential and category expansion that help brands stand out in a crowded market.